WinesTilSoldOut.com
Two friends owned a liquor store and had little ambition about being anything more then simple shop keepers after their efforts to launch a big book arts and craft store failed. that is until one of their sons showed them a website called woot.com. Woot was one of the first flash sites ever created they sold electronics at a discount until the inventory was sold out then the site shut down. this gave the duo the idea that they two could start a website selling product.
The first products they started selling was a lot of Australian wine that they had bought at a great deal. They continuely tested there website until they found a formula that worked for them. They tested how many bottles to sell at once, the shipping policy and the copy on the site. Slowly but steadily they started learning from their mistakes and began to gain traction in the marketplace. When they finally got the mix right they were able to grow the company into one of the top online retailers with over $50 million in revenue.
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