Can a Great Brand Rise Again?

My blog updates will be rather boring I am afraid, so in order to keep it interesting I will attempted to keep it constantly updates with link and reviews of articles that I am reading in an effort to continue my understanding of business and advance my career.

I found an article today on New York Times Dealbook email news letter:

For Some Dead Brands, a Tortuous Path to Resurrection

The article talks about two investors took over the bankrupt Chris craft boat company and have managed to turn it around. The interesting thing about this article is the mentions that nostalgia and money are not the only two things a person needs to turnaround a company. For every Chris craft that was nothing more then a shadow to coming roaring back as a luxury brand and status symbol of the lake house lifestyle, there are plenty of brands that have fallen off that may never come back.

Check back on Thursday for a post about, our supplier that has become a $350 million company while we were dreaming about being that big.

often times these timeless brands find there way on to products that do not have anything to do with their current values cheapening the brand. This is what happened to the Chris Craft went they slapped there name on two houseboats after a life time of being a speed boat company. Once a brand loses touch with what it stands for the beginning of the end is near. Its a great article that's worth a read through. Reviving a brand with the history of Chris Craft is probably as interesting and challenging of a Life's Work as you are going to find.