Friday, January 11, 2013

Working on the Partner Project Week 1

I have been working way at this project all week. Now that I have a list of a total of 309 design firms, I have to go thru and figure out which ones on the list really make sense and which ones don't. So far I am finding that 30% of list is probably not ideal for us, they design internal parts or do website design. The list cleaning is taking longer then Anticipated but ever good lead I find is worth it. because one good lead can become $200,000 year in new business possible. 

Two interesting things have come out of this process, the first is I found a company that focuses on inventors submitting there idea to the company. The company then starts developing those ideas that they like, then licensee the ideas to big companies and splitting the royalties with the inventor. They have had a few products hit the million units sold mark. It's an idea that we could use in the future for solely textile based products. To increase our "new product meetings" effectiveness. We have meetings about coming up with new products but those meetings never produce any hits and its time to try a fresh strategy instead of forced innovation.

The second thing I found was a design directory that has tons of other leads that might be valuable to us. there is no reason to think that any product design firm could not come up with a lead that is more then worth the effort to make an introductory call.

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