Small Business Opportunities Magazine is a great publication that has lots of stories of people who have built multi-million dollar companies that you would never think of. I found one of these articles this morning and felt like sharing it. Trey Higdon fell into the opportunity to supply popsicle sticks to a customer of his while he worked in the food industry. He ran the small side project of selling the sticks to one customer before he realized that he could turn this into a real virtual business with no employees but some serious revenue. He has built his little business of importing sticks into a $5 million dollar business in just under 12 years. and has been expanding it toward the $10 million dollar mark. Today he has 5 employees in his headquarters and has warehousing facilities around the United States.
"Using the Internet, Higdon got contact info on ice cream makers and worked the phone tirelessly for hours cold-calling prospects"Its articles like this that make me think that if I stick to this partner network project that it is going to pay off in some way for the company. I hope it can prove that we should be using cold calling more in our marketing efforts then we do currently. The success rate is worth the extra time to takes to make all the calls if we just get to a few of the right people. maybe the partner network and be a $5 million dollar business in a few years.
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